Social Retargeting by Chango
I’m writing a paper on marketing and need to know more about the psychographic variables of Ferrari owners.
Incoming search terms for the article:
- ferrari owner psychographics
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- Psychographic ferrari owners
I would say there are three or four groups of Ferrari owners.
1. Those who simply want to show off.
2. Collectors for the love of the car (might also be a pleasure driver).
3. Collectors looking to turn a profit.
Each of these groups will have different characteristics.